RESEARCHERS' CONFERENCE: Heritage, digital transition, sustainability: Spoke 2's research paths for technological transfer to serve tourism and culture in Sardinia

The Spoke 2 (Tourism and Cultural Heritage) of the e. INS - Ecosystem of Innovation for Next Generation Sardinia ecosystem, part of the project coordinated by the University of Sassari and financed by the PNRR to promote collaboration between research and the productive world, organizes the third conference of researchers entitled "Heritage, digital transition, sustainability: the Spoke 2 research paths for a technological transfer at the service of tourism and culture in Sardinia".

Researchers and scholars will illustrate approaches, methodologies and case studies that aim to promote a technological transfer capable of supporting the tourism and cultural sector of Sardinia in a perspective of growth and innovation.

To participate in the event, fill out the form .

MORNING PROGRAM

11.00 Registration and welcome coffee

11.30 Introduction

11.40 – 13.00
- Ivan Etzo, Giuseppina Cardia (University of Cagliari) - online 
Innovating tourism in Sardinia starting from 3 tourism niches that are still little explored (geotourism, tourism and biodiversity, and roots tourism)

- Ivan Etzo, Giuseppina Cardia, Tatiana Mednikova (University of Cagliari) -  online 
Roots tourism in Sardinia: from research to destinations

- Benedetta Pische, Grazia Fenu Pintori (University of Sassari) - in presence 
Enhancing Wellness Tourism through Epigenetic Insights

- Aide Esu (University of Cagliari) - online 
Enhancement of territorial markets, integration of agrobiodiversity and tourism

1.00pm – 1.10pm Discussion

13. 10 – 14.00 Lunch break

AFTERNOON PROGRAM

14.00 – 15.00
- Nicolò Atzori (University of Sassari) – in presence 
Generating the past to produce the present: the role of Artificial Intelligence in the valorization of a Sardinian museum context

- M. Erden Yildizdag, Emilio Turco (University of Sassari) -  online 
Structural Preservation and Enhancement of Archaeological Sites in Sardinia Through Scientific Computing

- Anna Depalmas, Veronica Ortu (University of Sassari) – in presence 
Digital tools and archaeological research in Sardinia: from GIS to virtual reality

3.00pm – 3.30pm Coffee break

15.30 – 16.50
- Sonia Malvica, Federico Cuomo (University of Sassari) – in presence / online 
Promotion of local tourism: maptelling as a phygital communication tool for the community

- Na? To Bereti? (University of Sassari) – in presence 
Tourism Promotion through Gamification and Playful Design

- Nicola Careddu, Giuseppina Cardia (University of Cagliari) – in presence / online 
The “PiForte” project. An innovative app for urban geotourism itineraries

- Davide Mariani, Sonia Borsato (Academy of Fine Arts “Mario Sironi”) – in presence 
Digital storytelling and female urban art: a model for cultural valorization

4.50pm – 5.00pm Discussion