Basic competencies in business administration, accounting and economics.
Oral or written examination.
The course includes both theoretical and operating elements and provides the knowledge base about strategic management of tourism firms. The main objective is learning and applying processes and models and providing operating tools to support the strategic management of tourism firms.
Business Strategy; Environmental analysis: Five forces model, SWOT analysis, Pestel analysis; Internal analysis: Value chain, Resource-based view, VRIO model; Competitive advantage; Cost advantage; Differentiation advantage; Corporate strategy and value creation; BCG matrix; Vertical integration and outsourcing; Strategic alliances; International strategy and globalization; Innovative strategies; Reframing the business: the birth of a new strategic paradigm; Blue ocean strategy; Business model; Competitive strategies and sustainability; Implementing strategies; Strategy, society and Corporate Social Responsibility (CSR); Social and sustainable entrepreneurship; Corporate governance and ethics.
- Dyer et al., Strategic management. Concepts and cases, second edition, John Wiley & Sons, Inc., 2018.
Additional materials such as academic articles and case studies will be provided by the instructors.
Lectures with the use of PowerPoint presentations; case studies; practitioners' lecturers, and teamwork (depending on the number of students).