COMUNICAZIONE PUBBLICA E PROFESSIONI DELL'INFORMAZIONE

Professional status.
From a functional standpoint, the graduate qualifies as a First-Level Communication Professional (as defined by UNI Standard 11483/2013, in alignment with the European Qualifications Framework – EQF). This role refers to an individual who professionally manages communication content and tools to achieve clearly defined, specific objectives on behalf of public, private, and non-profit institutions, as well as individual clients.
The degree program is designed to prepare graduates capable of recognizing and enhancing the opportunities offered by a constantly evolving professional landscape, particularly in the management and governance of the media system. To this end, the program provides a solid theoretical and methodological foundation rooted in disciplinary and scientific competencies, enabling graduates to work effectively in both public and private organizations, at the national and international levels.
The skills acquired during the program may also empower graduates to launch their own entrepreneurial ventures or start-ups, particularly in the fields of communication and digital technologies for public administration and business contexts.
Graduates may work across these sectors in various capacities, including as freelance professionals, entrepreneurs, employees, independent contractors, or under other contractual forms permitted by current legislation.

Language(s) of instruction/examination.
ITALIAN

Specific learning outcomes

The degree program is designed to train first-level professional communicators by providing a structured foundation of knowledge, skills, and core competencies essential for managing communication content and tools. This foundation enables graduates to pursue further professional specialization at the second level through formal, informal, or non-formal educational pathways.
In today’s society, marked by rapidly evolving labor market dynamics, interdisciplinarity is crucial. Therefore, the program covers a broad thematic spectrum, addressing various communication sectors—from journalism and information to cultural industries, public and institutional communication, political communication, and corporate and organizational communication.
Special emphasis is placed on the development of new communication technologies, both from a theoretical perspective and in terms of their application within multimedia environments. These environments aim to enhance human-computer interaction and explore emerging forms of communication enabled by digital platforms.
The two curricula—Political and Institutional Communication and Multimedia Communication and Journalism—are structured to highlight, particularly in the first year, the contribution of core academic disciplines such as linguistics and language theory, public law or media law, sociology of cultural processes, research methodology, and English language studies.
In the second and third years, students deepen their interdisciplinary conceptual tools through coursework in economics and the political and social sciences. From the second year onward, the curriculum increasingly aligns with specific professional profiles, offering targeted courses in communication technology and the sociology of communication. These courses often include hands-on workshops aimed at developing competencies related to the cultural and media industries.
The third year is dedicated to personalizing each student’s academic path, helping them develop individual interests, aptitudes, and professional goals. A wide range of communication-focused courses are available, spanning public communication, journalism, broadcast media, and corporate communication.
Alongside critical thinking and the development of cross-disciplinary skills, the program offers technical training opportunities, including internships in both public and private organizations. These experiences support graduates in transitioning into the workforce. The degree program encourages and facilitates internships in public institutions, publishing companies, communication and advertising agencies, private enterprises, and third-sector organizations—both in Italy and abroad.
Instruction is delivered through lectures, workshops, practical exercises, case studies, and training internships. The program promotes active learning methods that foster student interaction and collaboration—both with faculty and peers—with the goal of strengthening individual competencies and teamwork skills.
Students are encouraged to expand their knowledge by engaging in discussions on emerging issues through seminar-based learning and participation in targeted research projects, design activities, and role-playing exercises.
In line with the Department’s commitment to promoting international academic and internship mobility, the program actively participates in European education initiatives and regards international experiences as an integral part of its curriculum. It adheres to various European and non-European cooperation programs that, based on reciprocal agreements, facilitate student exchanges and mobility.
The academic year is divided into two semesters, with a balanced workload distribution aligned with students' learning capacities and credit acquisition goals (ECTS). Teaching is designed to foster interactive and collaborative relationships between instructors and students, and includes lectures, seminars (also involving industry professionals and visiting professors), lab work, project-based learning, and self-assessment activities. Mid-term evaluations are offered as part of the examination process.
Traditional assessment methods are complemented by the Department’s Moodle e-Learning platform, which provides a wide array of evaluation tools and enables the tracking of student progress through customized reporting.
In coordination with the University’s guidance services, a dedicated faculty team supports first-year students through tutoring activities, with the aim of monitoring academic progress, identifying challenges, and implementing strategies for improvement.