The digital tourism product

Mediateca del Mediterraneo Cagliari
14.30
locandina evento

The workshop represents an important opportunity to discuss and discover the most recent projects, trends and applications of emerging technologies in the tourism sector from a smart city and smart tourism perspective.

During the event, leading figures of emerging technologies working in the tourism sector will speak: university professors, representatives of public and private entities protagonists of the tourism scenario, entrepreneurs and researchers who propose intelligent solutions for the creation of increasingly digital and innovative.

Particular attention will be paid to the relationship between tourism, artificial intelligence and data analysis, the competitiveness of the tourism system with the PNRR, public strategies and actions for the growth of the tourism supply chain for the benefit of local communities and businesses.

Where
MEM - Mediateca del Mediterraneo


Agenda 17 MAGGIO 2024
14:30
Registration opening

15:00
Institutional greetings:

Relatori:

  • Riccardo Castrignanò , Cagliari Digital Lab, Comune di Cagliari
  • Federica Caria , Confcommercio Sardegna Sud

15:15

Key note :

Architecting for digital: preparing for the future of tourism between AI and Digital Resources.

Relatore:

  • Gabriele Piccoli , Università LSU e Università degli Studi di Pavia

15:45
Focus :

Driving Innovation - Transformation paths for the competitiveness of travel and tourist destinations.

Relatore:

  • Francesco Morandi , Università degli Studi di Sassari

16:00
Tavola rotonda :

Smart cities for tourism product innovation. From local laboratories to the creation of experiences

Relatori:

  • Francesca Cabiddu , Università degli Studi di Cagliari
  • Maria Assunta Serra , Sardegna Ricerche
  • Caterina Brigaglia , Geasar SpA, Aeroporto Olbia Costa Smeralda
  • David Crognaletti, Sogaer SpA, Aewroporto di Cagliari
  • Natale Ditel , Autorità di Sistema Portuale del Mare di Sardegna
  • Pierangelo Orofino , Regione Sardegna

16:45
Break e dimostrazioni

17:00
Tavola rotonda :

Digital companies for tourism. Innovation and the generation of new business models for the creation of value for destinations will be focused on the global scenarios of tourist destinations and on the contribution of innovations for the creation of competitive tourism products of competitive tourism products.

Relatori:

  • Marco De Guzzis , Sardex Spa
  • Andrea Pili , fondatore di sardegna.com
  • Antonio Solinas, R&D&I, Abinsula
  • Giusi Carai, Fare Digital Media
  • Gianluigi Tiddia , Digital Manager

17:45
Presentation CagliariXploreR: the DLAB virtual tourism XR platform

Relatore:

  • Alessandro Floris , Università degli Studi di Cagliari

17:55
Tavola rotonda :

The ARTES 4.0 network for smart tourist destinations.

Relatori:

  • Ketty Cantone , Xenia Progetti
  • Nicola Bianchi , Confcommercio
  • Antonio Usai , Università degli Studi di Sassari
  • Marco Valdes , Scuola Normale Superiore

18:30
Conclusioni

  • Antonio Usai , Università degli Studi di Sassati,

intervista

  • Franco Cuccereddu , Regione Autonoma della Sardegna

18:50
Aperitif and demonstrations